For the launch of Nathalie Perrodo Samani’s brand Yukiguma Saké, BRYANT meticulously crafted an immersive evening that brought the brand’s essence to life, blending contemporary Japanese aesthetics with Parisian design touches to honour the collaboration between a French winemaker and a master sake maker.

BRYANT’s expertise shone through in the details, from custom-designed neon installations to bespoke-made lanterns that set the tone for an unforgettable experience. Guests entered through a captivating archway of undulating cherry blossoms, where specially created paper lanterns lined their arrival, radiating Japanese elegance. A lush moss wall, inspired by the natural landscape of Mount Ikoma in Osaka, framed a brushed steel logo, creating a striking photo backdrop that seamlessly tied tradition and modernity.

As guests explored the venue, they enjoyed sake-based cocktails in a chic Parisian-themed lounge, leading to a vibrant, bespoke neon-lit bar designed by BRYANT. The journey culminated in an electrifying DJ set by Mark Ronson, with the iconic Yukiguma snowbear logo, also crafted by BRYANT, glowing behind the DJ booth.